“Vietnam Forum: The Moment’” was held at Hong Bang International University in Ho Chi Minh City on August 16, gathering more than 70 speakers who are leading experts in various fields including economics, culture, education, arts, technology, agriculture, and more. The event was initiated and held by the Ho Chi Minh City Peace and Development Foundation (HPDF) in coordination with dentsu Redder and Hong Bang International University, with a diverse range of topics related to culture, connection and creativity. Several seminars and in-depth discussions were held during the event, including the building of the Vietnam brand, the identity of Vietnamese people, imprints of Vietnam, the Vietnamese people and connection with the world, brand building for Vietnamese tourism, the role of agriculture for Vietnam, Vietnamese art on the world map, and others.