It is no easy feat to build the kind of brand equity that NCHCCCL has accumulated over 15 years. The continued existence of this initiative now brings value not only to its participants but, more importantly, to society and the broader community. Those who work here are individuals of rare qualities: dedication, seriousness, wholehearted commitment, and a willingness to sacrifice. That is why, instead of developing a brand identity in the style of detective dramas or reality shows — formats that may easily attract large viewership — the more appropriate approach for a legacy-driven brand like NCHCCCL is to preserve and elevate its existing assets. The goal is to help the audience better understand and connect with its core values. Beyond serving the needs of a few individuals, the presence of this initiative now holds deeper significance for the public and for the community at large.