The Plastic Beast creative communication campaign, implemented by CHANGE, is part of the "Rethinking Plastics – Circular Economy Solutions to Marine Litter" project. This initiative is funded by the European Union (EU) and the German Federal Ministry for Economic Cooperation and Development (BMZ), and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and Expertise France. Committed to promoting a sustainable and eco-friendly lifestyle that is accessible to all, dentsu Redder proudly serves as the campaign's strategic communication partner.